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30.10.2008 - Price optimisation technologies for the consumer electronics and travel markets

Price optimisation technologies for the consumer electronics and travel markets

How vendors can leverage price optimisation technologies in the consumer electronics and travel markets.

Presenter: Gerry Brown, Associate Analyst  - Bloor Research
Gerry has 25 years of experience in the software and services industry, and has worked in senior marketing and sales management positions for Xerox, Fujitsu Services, Hyperion and MicroStrategy. He was Marketing Director at Hyperion Solutions and Head of Marketing at MicroStrategy. As a consultant he has provided marketing advice and support for a wide range of vendors including IBM, HP, Sun, SAP, PeopleSoft, Cognos, and Epicor.

Date and Time:

  • October 30, 2008 4:00 pm, CET
  • October 30, 2008 3:00 pm, GMT

Duration: 60min

Language: English

Abstract: Around 80% of holiday travel and electronics equipment consumers consult the Internet before purchasing. A critical buying criteria is price. Without real-time precision data on consumer supply and demand and competitors’ price positioning, vendors are liable to price too high or too low. Either way they are leaking profit.
This webinar looks at the changing market dynamics and competitive challenges of the consumer electronics and travel markets, and the pricing strategies vendors need to adopt to prosper. It outlines a radical 3-Step approach to achieving pricing optimisation to maximise sales and profits via the Internet.  

Registration: To reserve your spot at this webinar, please submit your Registration here or send an email to lixto@lixto.com with your name, title, company, address, phone & fax number. You will be sent a confirmation email with more details about two (2) days before your webinar is scheduled to begin.

 
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