Market Intelligence for the Travel Industry

Most travel offers show significant price discrepancies across distribution channels. Consumers are aware of this and use the Internet to identify such price differences and use it to their advantage. To empower travel suppliers and intermediaries to optimize their pricing strategy in-depth knowledge of the current market situation is essential.

Lixto Hotel Online Market Intelligence provides a detailed, accurate and complete market overview derived from all relevant online channels, which distribute hotel rooms on the Internet. Lixto reports on product attributes at the most granular level providing full transparency across all elements affecting final prices. These data, e.g., property name, star rating, occupancy, room type and rate, rate type, arrival and departure dates, meal plans, taxes and service fees, and cancellation policies are collected from websites, consolidated and visualized in an enterprise-grade analytic application framework.

Use a complete, accurate and reliable market overview of all relevant online channels distributing hotel rooms for
  • Accurate comparison of product offerings
    on all relevant online channels
  • Visibility of complete product structure
    including all relevant product attributes such as property name, star rating, board plan, rate and taxes, etc.
  • Identifying most important market events
    such as sellout and oversupply situations
  • Turning insight into action
    by prioritizing market events and notifying in case rates are out of a specified price band
  • Full flexibility
    in deciding on the peer group and directly controlling the mapping of hotels

Selected Customer

 IBEROSTAR Hotels & Resorts, the hotel division of Iberostar Group, is one of the most renowned Spanish hotel chains at the global level. Founded by the Fluxá family in Palma de Mallorca (Balearic Islands, Spain) in 1986, it has come to offer top-level accommodation in the fifteen countries where it operates, providing outstanding service and personal assistance to ensure full guest satisfaction.

The Lixto Travel Online Market Intelligence (OMI) solution delivers one single view to relevant market data, enabling us to make better and faster decisions to help improve our business performance

Miguel Gonzalez, Vice Director of Sales Online