Computers and Electronics OMI for Manufacturer and Online Retail

Lixto Online Market Intelligence for Computers and Electronics Manufacturer and Retail provides a real-time, accurate and comprehensive view of the competitive landscape on the online marketplace.

The Lixto OMI solution for Computers and Electronics Manufacutrer provides an accurate and comprehensive view of the competitive landscape considering own products and comparable products of other manufacturers. Information such as product configurations and prices are harvested from competitors' websites of your choice, aggreagated and analyzed in order to compare the market data with your in-house data. 

In addition, the Lixto solutions allows you to enforce the own pricing strategy by monitoring the product pricing of online retail portals and price search engines, providing systematic information about pricing strategy violations by individual online retailers.

Your benefits with the Lixto OMI solution:

  • Better information about the competitive landscape
    thanks to regularly aggregated market data of comparable products of your competitors
  • Accomplishing the own pricing strategy
    due to continuous monitoring of online shopping portals and price search engines, and early detection of violations
  • Protection of your trademark and your retailers
    thanks to fast reaction on pricing strategy violations from individual online retailers

The Lixto solution for Computers and Electronics Retail allows fast reaction on important market events with accurate information about competitors.

An analysis of daily updated market data on product offers, prices and shipping costs from the websites of your competitors enables you to keep track of the offerings of competitors while optimizing the own price positioning and margins.

Your benefits with the Lixto OMI solution:

  • Competitve advantage
    thanks to up-to-date information about competitors' prices and offerings
  • Continuous analysis of the own product portfolio
    by analyzing competitive offers and the own assortment
  • Optimizing prices and improve margins
    by keeping your offers in sync with competing offers

 

Solution Demonstration

  This 4:37 minute webcast gives a presentation of the Lixto Online Market Intelligence Solution Computers & Electronics Manufacturer and Online Retail. The webcast demonstrates a summary of the functionality of the analysis web application.

 

Selected Customer

Fujitsu Technology Solutions is the leading European IT infrastructure manufacturer and market leader in Germany. The company is present on all major markets in Europe, Africa and the Middle East. Infrastructure Services are available in about 170 countries worldwide.

With Lixto’s OMI solution, the sales, product management and marketing departments of Fujitsu Technology Solutions can gain a complete market overview of its internet price competitiveness based on the supply of real-time data from competitor’s websites.


Lixto provided us with a professional approach and fast implementation and the OMI solution has so far exceeded our expectations.

Stefan Kurzawa, Finance Director Business Clients