Market dynamics for the consumer products industry are rapidly changing. Online distribution channels are dominating the market, increasing price transparency for consumers and the need for consumer products businesses to react more quickly to changes in demand and sales volumes.
Lixto supports these types of organizations with its solution portfolio.
Optimizing the product portfolio
Manufacturers of consumer products need to closely follow competitor pricing changes and current product trends in their markets to better position their own product portfolio and to protect their brand value.
Etailer / Retailer
Retailing products over the internet
Etailers need to make sure that they are offering the most competitive pricing and assorment optimization in comparison to what their competitors offer.