Lixto and Symphony Metreo integrate Competitive Online Pricing with Pricing Analysis & Sales Forecasting

Using Lixto, companies are able to understand how their product pricing matches their main competitors in online channels and then make any changes to maintain their competitiveness. With the addition of revenue management software from Symphony Metreo, these companies will now also be able to base any price changes on complex analysis and projection forecasts of sales and revenue figures, thereby greatly enhancing the strategic impact of the data supplied by Lixto’s web intelligence solution.

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Integrating Online Market Intelligence with Pricing Solutions & Sales Forecasting

Find out how High-Tech, Computers & Consumer Electronics Companies improve revenue and margin

Many companies look to carry-out some form of competitive price analysis to see how their own pricing and product choice compares to their main rivals. These same companies also execute sales projection forecasting, yet very few combine these strategic key business planning activities. A failure to have an integrated pricing and sales and revenue forecasting capability can mean that many businesses are missing opportunities to maximize their growth and revenue potential, especially in today’s difficult and fast moving market conditions.

In this webinar Noha Tohamy of AMR Research will discuss how consumer products businesses need to react on the current market conditions. Speakers from Symphony Metreo and Lixto will then present best practices and a practical guide for companies to benefit from the integration of competitive online pricing with in-house pricing solutions. In conclusion, Noha will give an overview on the potential benefits and challenges of integrated processes for competitive online & in-house pricing.