Strategy-to-Success
Today I came across the concept of “Management Excellence” as promoted by Oracle. Frank Buytendijk runs a blog on that subject matter. The management process of strategy-to-success (S2S) is defining a value chain across the business processes. The chain consists of the following steps: understand the stakeholder environment, scan the market, strategize about the business model, manage the business plan, run the business operations, and provide feedback on all levels by measuring the business results.
What strikes me is that the second step scan the market actually reads like a blueprint for online market intelligence:
Understanding market dynamics is the first crucial step in evaluating strategic alternatives and to define the right strategic goals. New products and services are introduced, new competitors enter the market, consumer bahavior is changing, and business pace is increasing.
[Source: Journal of Management Excellence, 1(1), June 2008]
Lixto’s online market intelligence solutions exactly addresses these issues: combining external information (market intelligence) and internal information (business intelligence) to define the right strategic goals.
